Head of Growth

Company: SoLo Funds Inc.
Location: Los Angeles
Posted on: November 6, 2024

Job Description:

Please note: we are not partnering with recruiting agencies/firms at this time. We are headquartered in Los Angeles but will accept candidates from the NYC area.
SoLo Funds is on a mission to help the millions of Americans that live paycheck to paycheck and can't survive a money crunch. Launched in 2018 as a unique and proprietary lending marketplace, today SoLo is the leading alternative financial solution providing the fastest loans available for borrowers and the opportunity for lenders to earn significant returns. We are a VC funded Fintech company backed by Techstars, and have partnerships with Visa and Kiva.
The Growth team at SoLo exists to make growth and the analysis of it more effective and efficient. We are the connective tissue binding the tools, technology, product, engineering, data, and individual team initiatives across SoLo to drive usage of the ecosystem forward. We are responsible for unlocking potential in teams, tools, and technology. We are a new and growing team with the opportunity to drive massive change at SoLo and we need a marketplace savvy leader like you!
SoLo is looking for a highly innovative VP of Growth with deep experience in marketplace growth. You will be responsible for driving the dual sided audience-first strategy, execution, and expansion of SoLo paid and organic growth opportunities. The ideal candidate has an understanding of performance marketing, execution of brand, messaging, and audience strategies throughout the user journey, and how to build and manage a Growth team. We welcome candidates in the LA or NYC areas.
What You'll Do

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• Strategize and craft a comprehensive marketing strategy for a discerning marketplace business.
  
• Drive and lead network effects growth.
  
• Analyze and measure impact of such strategy and build out measurement tools, practices, and processes.
  
• Be the subject matter expert in marketing and growth technology; understand our existing platform landscape and how to optimize it.
  
• Work in a small, cross-functional, dynamic growth team to unlock the potential of SoLo's growth technology and the teams who leverage it.
  
• Partner and embed with data, engineering, and product teams across SoLo to drive implementation and adoption of the stack.
  
• Be responsible for creating a comprehensive growth strategy.
  
• Work on product marketing and CRM initiatives to drive not only new user acquisition but continuous engagement and retention, cohort marketing, and more.
  
• Manage a team of cross-functional marketers and support marketing and creative, copy needs throughout the organization.
  
• Own the website, and all owned and operated channels.
  
  You're a Great Fit if You Have:
  
  • 
    
  • PRIOR MARKETPLACE EXPERIENCE
    
  • EXPERIENCE WITH BRAZE
    
  • 6+ years of professional experience with evidence of increasing responsibility including product management, marketing or growth and owning a budget.
    
  • Strategic and tactical experience designing, building and executing scalable processes, ideally in an operations-intensive environment.
    
  • Knowledge of key consumer application growth product areas.
    
  • Exceptional quantitative skills and aptitude.
    
  • Strong communication skills and attention to detail.
    
  • Creative problem-solver with excitement to work on cross-functional teams and projects.
    
  • A passion for marketplaces and the lending economy.
    
    About SoLo Funds
    SoLo is the leading alternative financial solution providing the fastest loan option to borrowers and option for lenders to obtain significant value. We're on a mission to provide the most intelligent (affordable + financially empowering) option for funds and banking services by leveraging the best technologies in the world. SoLo Funds promotes diversity and inclusion, doesn't use discriminatory hiring practices on candidates based on status, including gender, race, sexual orientation, disability, religion, and age, and actively works to build and manage multicultural teams.
    Our Benefits
    
    • 
      
    • WFH-Friendly
      
    • Generous Vacation Time
      
    • Full Healthcare Benefits
      
    • 401K Offered
      
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Keywords: SoLo Funds Inc., Fountain Valley , Head of Growth, Other , Los Angeles, California